MODLR
Articles

Best Financial Planning Software for Mid-Market Businesses

Published

By Nilooka Dissanayake
Mid-market businesses often reach a point where spreadsheets can no longer keep pace with growing planning complexity.

But moving to FP&A software does not mean choosing the biggest or most complex platform. The real question is which system best fits your organisation’s planning needs, modelling complexity, growth ambitions and internal capabilities.

This guide compares MODLR, Workday Adaptive Planning, Anaplan, Pigment, Planful and Cube to help mid-market finance teams identify the right fit.

Executive summary

The best financial planning software for a mid-market business should match the way the business plans, how it is changing and what the finance team can realistically manage. You cannot determine the right platform going by the company size alone. 

This guide compares MODLR, Workday Adaptive Planning, Anaplan, Pigment, Planful and Cube, each with offerings for mid-market firms. MODLR centres on multidimensional financial and operational modelling. Workday Adaptive Planning spans finance, workforce and operational planning. Anaplan offers financial planning applications and broader connected planning. Pigment combines business modelling, scenario analysis, collaboration and visual reporting. Planful brings planning, reporting, consolidation and financial performance management together. Cube supports planning through familiar Excel and Google Sheets workflows. As to be expected, these approaches overlap. So the suitability and a good fit depends on your specific business needs and the specific solutions proposed by vendors. 

For growing businesses, the key questions are practical: Can the platform connect operational drivers with revenue, costs and cash flow? Can trained finance users maintain models and reports? Can it accommodate new entities, contributors and data sources? What implementation, integration and ongoing support will it require?

We recommend comparing total cost over three to five years, including licences, implementation, middleware, data transformation tools, training and administration. Then ask shortlisted vendors to demonstrate the same real planning process using your structures, assumptions and reporting requirements. That provides a stronger basis for choosing than a feature checklist or a standard demonstration alone.

What’s in this guide: 

Introduction 

In creating this comparison of best financial planning software for mid-market business, we acknowlege that financial planning and analysis (FP&A) extends beyond making budgets. The Association for Financial Professionals describes FP&A as the finance function responsible for budgeting, forecasting and providing financial insight to support business decisions. IBM similarly describes FP&A as analysing financial information to support business strategy and decision-making.

In growing mid-market businesses, financial planning often reaches an awkward stage. 

In many instances, the company has become too complex to manage budgeting, forecasting and reporting with disconnected spreadsheets. It needs to assess the cost, implementation effort and administration required by each proposed solution against its needs and resources. 

This is where mid-market financial planning software becomes important.

The right platform should help finance teams move beyond annual budgeting towards a more connected approach to forecasting, scenario planning, management reporting, cash-flow planning, workforce planning and operational decision-making.

But there is no single financial planning platform that is “best” for every mid-market organisation.

A business primarily trying to control an Excel-heavy budgeting process may need something very different from a rapidly expanding multi-entity organisation that wants finance, sales, workforce and operational planning connected in one model.

This guide compares six financial planning platforms that offer solutions for mid-market organisations:

  • MODLR

  • Workday Adaptive Planning

  • Anaplan

  • Pigment

  • Planful

  • Cube

It also explains what finance teams should evaluate when choosing mid-market FP&A software and provides practical examples of how these platforms can be used. 

How we created this comparison

This guide, published by MODLR, compares six selected platforms including MODLR. It is not an independent ranking or an exhaustive market review. By “best” we mean the best fit for an individual organisation. In this, we compare planning approaches, use cases and evaluation requirements, not measured performance. 

The numbering does not indicate a ranking. No common customer test or like-for-like cost benchmark is presented. So this guide does not establish that any platform is easier to use, faster to implement or less expensive than another. 

Software evaluators should ask shortlisted vendors to respond to the same planning brief and identify capabilities and configurations, additional products, services and ongoing support based on their responses.  

Financial planning software for mid-market businesses: At a glance

PlatformParticularly worth considering when…Planning approachExcel relationshipPlanning scope to testImplementation and administration profile

MODLRYou need multidimensional financial and operational modelling and connected planningConnected, multidimensional financial and operational planningExcel can operate as a connected front end.Financial and operational models using your dimensionsDesigned to support finance-owned modelling; implementation depends on model scope
Workday Adaptive PlanningYou want an established FP&A platform supporting finance, workforce and operational planning.Structured enterprise planning with broad business use casesExcel connectivity is available.Financial and operational models using your dimensionsEstablished implementation ecosystem; requirements vary with complexity
AnaplanPlanning complexity is very high or planning needs to extend across many enterprise functions.Highly configurable enterprise-connected planningConfirm Excel import, export and connected reporting workflowsConnections across your financial and operational plansConfirm implementation scope, required skills and ongoing support
PigmentYou want modern modelling, visualisation, collaboration and broad enterprise planning.Flexible business planning with strong modelling and scenario capabilitiesExcel connectivity is available; test required workflowsFinancial and operational models using your dimensions, formulas and scenarios.Business-user-oriented modelling; implementation varies by scope
PlanfulFinance wants planning, reporting and consolidation within a finance-focused performance management environment.Finance-led performance managementSupports finance workflows rather than being primarily Excel-led.Planning, reporting and consolidation requirementsFinance-oriented implementation
CubeYour finance team wants to retain Excel or Google Sheets as a primary working interface.

Spreadsheet-native FP&A with centralised data and governanceStrong Excel and Google Sheets orientationYour spreadsheet models, dimensions and data volumesSpreadsheet-oriented adoption model

The key question here isn’t simply about which product has the most features. What you must find out is which planning architecture best matches how your organisation works today and how it expects to plan tomorrow.

What is mid-market financial planning software?

Mid-market financial planning software—or financial planning and analysis software—helps growing firms manage planning processes that have become too complex for spreadsheets or basic accounting systems. 

There is no universal revenue or employee threshold that defines the mid-market for FP&A purposes.

A better indicator is their planning complexity.

A company may need dedicated financial planning software when it has:

  • Several business units, locations or legal entities

  • Multiple budget owners

  • Increasingly detailed revenue and cost models

  • Complex headcount planning

  • Different product, customer or channel assumptions

  • Need for frequent forecasts

  • Multiple currencies

  • Complex reporting requirements

  • Several operational systems feeding financial plans

  • Increasing demand for scenario modelling

  • Large numbers of spreadsheets that require consolidation

  • Difficulty maintaining consistent assumptions across the business

A company with a relatively modest headcount can still have sophisticated planning requirements. Also, a larger company with a simple operating model may need less modelling complexity.

That is why financial planning maturity matters as much as organisational size, especially at mid-market firms.

Why growing mid-market businesses have different planning needs

Growing mid-market businesses occupy a distinct planning position. They have usually moved beyond the relatively simple structures and spreadsheet-led processes that can work for smaller firms. But their software choice still needs to match their scale, specialist resources, governance requirements and budgets. 

In growing mid-market firms, planning complexity often grows faster than finance capacity. 

A business may add new entities, products, locations, employees and revenue streams while the finance team remains relatively lean. 

At the same time, as the business grows, management increasingly expects more from the finance function: faster forecasts, better scenario analysis and more useful forward-looking insights.

This creates a different set of requirements when compared with smaller companies or mature enterprises.

How planning needs change as businesses grow

Does your growing mid-market business face the challenges noted here? 

Planning areaSmaller firmsGrowing mid-market businessesLarge enterprises

Planning complexityRelatively simpleIncreasing rapidly across entities, products, regions and teamsHigh, but often mature and formalised
Finance resourcesSmall team focused mainly on accounting and cashA lean team is increasingly expected to provide strategic insightLarger specialist FP&A, treasury, reporting and finance teams
Planning toolsExcel and accounting software may be sufficientOften transitioning from spreadsheets to dedicated FP&A platformsEnterprise planning, ERP and performance-management systems
ForecastingAnnual budget and occasional reforecastingGreater need for rolling forecasts, cashflow forecasting and more frequent forecastsUsually embedded in formal planning cycles
Scenario planningOften informalIncreasingly important as growth creates uncertaintyUsually structured and governed
Data integrationA few data sources that may be manageable manuallyERP, CRM, payroll and operational systems increasingly need to be connectedBroader enterprise data architecture and integrations
Operational planningOften managed separately or informallyIncreasing need to connect finance with sales, workforce, inventory and operationsMore established cross-functional planning processes
GovernanceInformal approvals may be sufficientPermissions, workflow, version control and auditability become importantFormal governance and controls are typically established
Model flexibilityLow to moderateHigh, because the business model is still evolvingHigh, but often balanced against standardisation
Software prioritySimplicity and affordabilityFlexibility, scalability, usability and manageable administration matched with affordabilityScale, governance, integration and enterprise-wide control
Cost and implementation priorityLow upfront cost, quick setup and minimal ongoing administrationPredictable implementation cost, reasonable time to value and low ongoing reliance on consultants or specialist adminsAble to absorb significant implementation, integration and specialist support costs where justified by scale and control requirements
Total cost of ownershipLicence cost is often the main concernBalance licence, implementation, integration, internal administration, external support and future scalabilityEvaluate cost across licences, integration, infrastructure, consulting, governance and enterprise support

Three characteristics are common to mid-market firms: 

  • Complexity that outpaces finance headcount

  • Evolving planning processes

  • Scalability without the unnecessary enterprise overhead

Here’s why they matter. 

Complexity grows faster than finance headcount

Mid-market firms often expand without building equally large finance teams. The same team may suddenly need to manage several entities, more detailed revenue models, larger workforces, additional data sources and more frequent forecasts.

This means automation, integration and efficient model management become increasingly relevant. 

Planning processes are still evolving

Mature enterprises have usually established their budgeting, forecasting and reporting processes.

A growing mid-market company may be still refining its processes, including how it plans.

As a result, it may need to change:

  • Revenue drivers

  • Cost allocations

  • Department structures

  • Workforce assumptions

  • Product or customer dimensions

  • Forecast frequency

  • Reporting structures

This is why financial planning software for mid-market firms need to be flexible enough to adapt as the business changes.

Mid-market companies need scalability without the unnecessary enterprise overhead

A budgeting tool may become restrictive if it cannot accommodate increasing business complexity. A broader planning platform may offer capabilities the business does not currently need. Assess the proposed configuration, implementation effort, administration and total cost rather than assuming these follow from the platform’s market positioning.

The goal in selecting mid-market FP&A software is to find a platform that offers more planning sophistication than a small-business tool. And to do that without imposing unnecessary enterprise complexity and cost.

For growing mid-market companies, the ideal financial planning environment should be able to support today's requirements while remaining flexible enough to accommodate new entities, products, planning processes and operational drivers as the business grows.

Why do mid-market businesses outgrow Excel for financial planning?

Excel remains one of the most useful tools available to finance teams. 

The problem is rarely Excel itself. Issues arise when you try to use spreadsheets as the entire financial planning architecture after business complexity increases.

A mid-market business might begin with:

  • One annual budget workbook

  • Department worksheets

  • A cash-flow spreadsheet

  • A headcount model

  • A sales forecast

  • Monthly management reports

At this stage, spreadsheets may work perfectly well. The problems usually emerge as the firm grows and the number of planning dimensions, contributors and data sources increase as well. 

For example, you can expect there to be: 

  • Multiple departmental versions

  • Regional forecasts

  • Several entities

  • Different planning assumptions

  • Separate workforce spreadsheets

  • Manual data extracts

  • Email-based approvals

  • Repeated reconciliations

  • Multiple scenario copies

  • Dozens of linked workbooks

At that point, finance teams often spend more time administering the planning process than actually analysing results. Manual consolidation, version control and reconciliation leave little time for interpreting performance or providing management with useful forward-looking insights.

This is where modern FP&A platforms can help. A well-configured platform can bring financial and operational assumptions into a more controlled planning environment and reduce manual work associated with disconnected spreadsheets. The benefit depends on data quality, model design, integration and how the business uses the system. 

For mid-market finance teams reaching this stage, our guide on Excel Replacement for FP&A: When Finance Teams Outgrow Spreadsheets, is essential reading.

What should mid-market businesses look for in financial planning software?

The best FP&A software should solve the problems the business is likely to encounter over the next several years, rather than simply reproduce existing spreadsheets in another application.

Good budgeting and forecasting software should do more than collect departmental budgets. It should help business leaders understand the drivers behind performance. It should be able to model how changing assumptions affect future results. 

Oracle describes financial planning as encompassing long-range planning, scenario modelling, annual budgeting, forecasting, reporting and analysis rather than budgeting alone. For growing mid-market businesses, that broader capability becomes increasingly important as finance moves from mere budget administration towards providing forward-looking decision support. 

Here are the key areas and capabilities CFOs in mid-market firms need to pay attention to when comparing FP&A software. 

1. Flexible budgeting and forecasting

Does the platform support the way your business actually plans? 

For a growing mid-market business, that may mean supporting several planning approaches rather than forcing finance into one rigid methodology.

Key capabilities may include:

  • Annual budgets

  • Rolling forecasts

  • Driver-based budgets

  • Bottom-up departmental plans

  • Top-down targets

  • Zero-based budgeting

  • Project forecasts

  • Revenue forecasts

  • Expense planning

Your business should not have to redesign its planning process simply because the software supports only one way of budgeting or forecasting. Instead, ask how easily the platform can accommodate different planning methods as the organisation grows and its requirements change.

Several FP&A platforms support this flexibility.

MODLR supports flexible budgeting approaches, including zero-based budgeting, customised phasing drivers and driver-based planning. Its rolling forecasts allow finance teams to continuously update forecasts as actual results and business drivers change.

Anaplan supports planning, budgeting and forecasting across multiple time horizons and dimensions, including driver-based models, rolling forecasts and both top-down and bottom-up planning methodologies.

Workday Adaptive Planning supports budgeting, forecasting and continuous planning, with capabilities for driver-based modelling, rolling forecasts and collaborative planning across finance and other business teams.

Pigment supports annual planning, rolling forecasts, scenario modelling and flexible forecasting approaches. It includes the ability to reconcile top-down targets with bottom-up plans.

Planful combines planning, budgeting and forecasting within a common model, supporting scenarios, departmental participation and updates to assumptions that flow through the wider plan.

Cube supports annual budgeting and rolling forecasts within a spreadsheet-oriented planning environment, including driver-based rolling forecasts and departmental planning.

For mid-market buyers, the important question is not about whether a platform can produce a budget or forecast. It is more important to find out whether their finance teams can change planning methods, forecast horizons, business drivers and levels of participation without rebuilding the planning process each time the business evolves.

2. Scenario planning

Mid-market businesses rarely grow in a straight line. This is why effective financial forecasting software should make it easy to update assumptions, create multiple scenarios and understand their impact on revenue, costs, profit and cash flow. 

For example, finance may need to model:

  • Sales increasing by 15%

  • A major customer leaving

  • Salaries rising by 6%

  • Exchange rates moving adversely

  • A new branch opening

  • Production costs increasing

  • Hiring being delayed

  • A capital project being postponed

  • Interest rates changing

Good scenario-planning software should allow finance to change assumptions and see the consequences across the wider financial model.

MODLR supports concurrent scenarios, driver-based planning and different budgeting methodologies. 

Anaplan similarly emphasises scenario modelling and what-if analysis across its financial planning environment. 

Workday Adaptive Planning supports what-if scenarios, rolling forecasts and driver-based planning. 

And Pigment highlights flexible budgeting, forecasting and scenario planning. 

Planful supports what-if scenario modelling by allowing finance teams to change assumptions at different levels of a planning hierarchy and see those changes flow through the wider model.

Cube supports base, upside and downside scenarios within a common governed model, allowing finance teams to compare how changes in key drivers affect outcomes such as revenue, margins and cash.

Mid-market buyers should not stop at asking whether scenario planning is available. They need to find out how quickly their finance teams can create, compare and update scenarios. Also ask how any changes in assumptions flow through the wider financial model.

3. Driver-based modelling

The strongest financial plans connect numbers to the activities that cause them.

When you adopt driver-based planning, your revenue forecast will not be:

Revenue = $50 million

Instead, a driver-based planning model might calculate it as:

Customers × transaction frequency × average order value = revenue

Similarly, your workforce cost won’t be just a figure on its own. It would be: 

Employees × average salary × benefits = workforce cost

And you can forecast your material costs using business drivers as:

Units sold × material requirement × commodity price = material cost

This creates a planning model that management can use to understand not only what is expected to happen, but why. And they can then test how changes in the underlying drivers affect financial outcomes.

Several FP&A platforms that serve mid-market firms support driver-based modelling. 

MODLR allows finance teams to build driver-based models using multidimensional structures that connect operational assumptions with financial outcomes. For example, revenue, workforce costs, production volumes or other business drivers can be modelled so that changes in underlying assumptions flow through forecasts and scenarios. See MODLR's guide to driver-based planning.

Anaplan describes driver-based planning as linking financial goals to operational activities such as headcount, sales volumes and pricing. 

Workday Adaptive Planning uses driver-based modelling across financial and operational planning, including demand, workforce and resource assumptions. 

Pigment similarly defines driver-based planning as linking financial outcomes to operational metrics so teams can forecast and test scenarios using the underlying causes of performance.

Planful defines driver-based planning around identifying the business and value drivers that influence financial outcomes and using those drivers to build plans, budgets and forecasts.

Cube supports driver-based financial models in which operational assumptions can be linked to forecasts, scenarios and dashboards within a governed planning model.

For mid-market buyers, the more useful question is not simply whether a platform supports driver-based planning, but how easily finance can define, change and connect those drivers as the business evolves.

4. Financial and operational planning

Finance does not operate independently from the rest of the business. It is all interconnected.

Revenue may depend on:

  • Sales volumes

  • Customer acquisition

  • Pricing

  • Production capacity

  • Inventory

  • Store numbers

  • Student enrolments

  • Consulting utilisation

  • Shipment volumes

Costs may depend on:

  • Employee numbers

  • Commodity prices

  • Distribution volumes

  • Projects

  • warehouse capacity

  • supplier contracts

This is why connected planning becomes increasingly valuable as a company grows. Instead of maintaining separate plans for finance, sales, workforce and operations, a financial planning software platform helps the business connect the assumptions behind their plans and to understand how operational changes affect financial outcomes.

Several mid-market relevant FP&A platforms support this broader approach. 

MODLR is designed around connected financial and operational planning, allowing businesses to model financials and operations, collaborate on budgets and forecasts, and bring different planning processes into a shared environment. MODLR also provides dedicated capabilities for areas such as sales planning and workforce planning, where operational assumptions can be linked back to financial forecasts and business objectives.

Anaplan positions connected planning around linking finance with supply chain, sales and marketing, and HR. 

Workday Adaptive Planning similarly connects finance, workforce, sales and operational plans. 

And Pigment supports collaborative planning across finance, sales, marketing and supply chain. 

Planful connects financial and operational data and supports areas such as demand, inventory and supply planning so changes in operational assumptions can flow through connected plans.

Cube links financial plans with operational drivers such as workforce, revenue, capacity and other business assumptions within a single governed model.

For a growing mid-market business, this broader connected-planning capability may become increasingly important over time. The key question’s here are how far planning needs to extend beyond finance today, and how easily the platform can accommodate additional operational planning requirements as the organisation grows.

5. Data integration

A mid-market financial plan may depend on information from a variety of systems, including:

  • ERP

  • Accounting systems

  • CRM

  • Payroll

  • HRIS

  • Data warehouses

  • POS systems

  • Sales platforms

  • Project systems

  • Excel

  • Operational databases

Manually exporting and combining this information every month recreates many of the spreadsheet problems FP&A software is intended to remove.

Several FP&A platforms support integration with the systems that feed financial and operational planning.

MODLR brings data from ERP, CRM, HR, accounting systems, databases and spreadsheets into a unified planning environment, with processes that can automate data import, transformation and synchronisation.

Anaplan provides data-management and orchestration capabilities, including connectors, APIs and tools such as Anaplan Data Orchestrator, to connect enterprise source systems directly with planning models.

Workday Adaptive Planning supports data integration from Workday as well as third-party systems such as NetSuite, Salesforce, Sage Intacct, spreadsheets, databases and other cloud or on-premise sources.

Pigment supports native integrations, data-lake connections and generic APIs across ERP, CRM, HRIS, BI, spreadsheet and file-storage systems.

Planful connects with ERP, HRIS, CRM, data warehouses and reporting tools, allowing finance teams to bring source-system data into planning models and automate data flows.

Cube connects with ERP, CRM, HRIS, BI and data-warehouse systems through standard and custom connectors, while also supporting flat-file imports

For mid-market buyers, it is important to look beyond the number of available connectors. Ask how difficult integrations are to build, change and maintain, how dependent finance will be on IT or consultants, and how quickly new data sources can be added as the business evolves.

6. Reporting and variance analysis

Planning should connect directly with performance reporting.

Finance should be able to compare: Actual vs Budget vs Forecast

And have the ability to drill into details such as: 

  • Revenue variances

  • Expense variances

  • Department performance

  • Product profitability

  • Customer performance

  • Regional performance

  • Workforce costs

  • Cash-flow movements

The goal is not simply to identify that a variance exists. Budget vs actual variance analysis should help finance understand why performance differed from plan and what management should consider doing next.

Modern FP&A platforms increasingly connect planning and reporting within the same environment. 

Anaplan supports management reporting that brings financial and operational metrics together, with dashboards, analysis and drill-down capabilities. 

Workday Adaptive Planning provides self-service reporting, dashboards, management reporting and variance analysis connected to planning data. 

Pigment combines budgeting, forecasting, reporting and variance analysis within its finance-planning environment.

MODLR follows a model-connected reporting approach in which Workviews, Cards and reports draw from the same underlying planning models. 

Read MODLR vs Competitors software platform comparison article for a summary of how MODLR, Anaplan, Workday Adaptive Planning and Pigment approach reporting and variance analysis. 

Planful connects reporting with source-system and planning data, allowing finance teams to refresh reports, drill from summaries to transaction-level detail and analyse financial performance.

Cube supports financial reporting and analysis across Cube, Excel and Google Sheets, including drill-through analysis and reporting from the same governed financial data.  It can track plan vs actuals and investigate key drivers and outliers.  

For mid-market finance teams, the important distinction isn’t simply about whether a platform can produce dashboards. It is necessary to know whether reports remain connected to your live planning models and how easily finance can create and change them. Also ask if users can easily move from reported variances back to the assumptions and operational drivers behind them.

7. Governance, permissions and auditability

As planning participation expands beyond finance, control becomes increasingly important.

The FP&A platform should allow firms to decide:

  • Who can view particular information

  • Who can enter or change data

  • Who can modify assumptions

  • Who can submit budgets

  • Who approves submissions

  • Which version of the plan is current

  • What changed

  • Who made the change

These planning governance and permission capabilities become particularly important when departmental managers, executives and operational teams participate directly in planning.

MODLR's user management and security capabilities include role-based access, granular permissions, user groups and audit trails designed to support controlled collaboration.

Governance is also an important component of the other platforms. 

Anaplan provides centralised security, governance, administration and auditability across its planning platform. 

Workday Adaptive Planning incorporates role-based access, integrated workflows and governance within its planning environment. 

Pigment provides granular access rights that can control what users or groups can view, modify or access within planning models.

Planful brings planning, budgeting, consolidation and reporting into a common finance environment, while its security framework includes controls and audit logging designed to protect financial data and platform activity.

Cube provides role-based access controls, cell-level permissions, version controls and audit trails designed to keep financial data governed and traceable back to its source.

For mid-market firms, strong governance should not mean creating unnecessary bureaucracy. The goal is to find a platform that provides enough control, auditability and security to support a growing number of planning contributors without making routine forecasting and analysis difficult to manage.

8. Implementation and Total Cost of Ownership (TCO)

For mid-market businesses, software cost is not simply the licence fee.

In calculating TCO, it is important to also consider additional costs that come with: 

  • Implementation

  • Data integration

  • Model development

  • Training

  • Internal administration

  • Specialist skills

  • Consultant dependency

  • Ongoing support

  • Additional modules

  • Cost of scaling to more users or models

A lower initial licence cost can become less attractive if the platform requires significant external support or specialist resources to maintain. Equally, choosing solely for low implementation effort can create another replacement project if the platform cannot accommodate future complexity.

Implementation and ownership models also differ between FP&A platforms.

MODLR supports a model-centric approach that can begin with priority planning requirements and expand over time. Buyers should test which modelling, integration and automation tasks trained finance and business users can maintain internally. Implementation effort, cost and external support depend on scope, integrations, model complexity, skills and governance.  

Anaplan offers both its highly configurable platform and ready-to-deploy applications. Its Integrated Financial Planning application is positioned as finance-owned and configurable, while broader or more complex enterprise deployments may involve specialist modelling, integration and implementation resources. 

Workday Adaptive Planning has an established implementation and partner ecosystem and is used across mid-market and enterprise environments. The resources, integrations and administration required can vary substantially depending on the breadth of the deployment and whether planning is being extended beyond finance.

Pigment emphasises business-led modelling, collaborative implementation and the ability for finance teams to adapt planning models as requirements change. As with other platforms, the eventual cost will depend on scope, integrations, user requirements and the level of specialist support required.

Planful takes a finance-focused approach spanning planning, reporting and financial performance management. Implementation and ongoing services are made available through Planful and its partner ecosystem. Buyers should assess the level of implementation support, administration and specialist expertise required for their particular use cases.

Cube supports Excel and Google Sheets workflows. Buyers should request an implementation plan covering data readiness, integrations, model migration, training and ongoing administration rather than assume a shorter rollout from spreadsheet familiarity. 

Your goal here is to understand total cost of ownership alongside time to value and long-term scalability.

Growing mid-market businesses should not take the approach of choosing the platform with the lowest headline price. Instead, they should try to understand what each option will cost to implement, operate, maintain and expand over three to five years. And how much ongoing internal or external expertise will be required to do so.

The most useful comparison should consider total cost of ownership alongside time to value, finance ownership and long-term scalability.

Best financial planning software for mid-market businesses

Since you are seeking a best-fit in financial planning software, here are some you should consider that would cater to the needs of a growing mid-market firm. 

The best-fit, however depends on your needs and the budget, as well as how each respective platform provides for flexibility and growth. 

1. MODLR

Consider when: 

Mid-market businesses requiring flexible financial and operational modelling, connected planning and strong finance ownership. 

MODLR is worth considering when the proposed solution meets your modelling, reporting, integration and governance requirements within your available budget and resources. 

MODLR is a corporate performance management and business modelling platform designed around connected financial planning. Its capabilities include budgeting, forecasting, financial reporting, scenario modelling, cash-flow forecasting and workforce planning.

MODLR supports multidimensional modelling for growing mid-market businesses.  

MODLR allows businesses to build multidimensional models reflecting their own business structures. 

For example, a retailer might plan across:

Entity × Store × Product × Channel × Account × Month × Scenario

A professional-services company might use:

Entity × Office × Client × Consultant × Project × Account × Month

This makes MODLR particularly relevant when standard budgeting software becomes too restrictive for growing businesses. 

MODLR also provides an Excel Add-in that allows organisations to retain Excel as a user interface while the underlying data, calculations, security and planning logic remain in MODLR.

A Simple Use Case with MODLR

A wholesale distributor has three companies and 12 branches. The finance division currently receives separate sales, payroll and expense spreadsheets from every branch.

With a connected model, the business could:

  • Import actuals from its accounting or ERP systems.

  • Forecast volumes by branch and product category.

  • Apply selling-price and cost assumptions.

  • Forecast payroll by employee or position.

  • Aggregate entity results using configured rules; test currency translation, eliminations and any other consolidation requirements. 

  • Run base, upside and downside scenarios.

  • Produce management reports from the same model.

Each planning process uses the same underlying data and assumptions, instead of maintaining dozens of disconnected spreadsheets.

Consider MODLR when:

  • Planning requirements are highly business-specific

  • You want finance to retain substantial control over modelling

  • Operational and financial planning need to connect

  • Multidimensional analysis is important for you

  • Scenario planning is becoming more sophisticated

  • Excel remains important to finance users

  • You need a path from spreadsheet-led planning towards connected planning

2. Workday Adaptive Planning

Consider when: 

Mid-market and larger organisations looking for an established financial planning platform with broad finance, workforce and operational planning capabilities.

Workday Adaptive Planning supports budgeting, forecasting, scenario planning, financial reporting, workforce planning and operational planning. Workday explicitly positions the platform for organisations ranging from small and medium businesses through larger enterprises.

For a mid-market organisation, Adaptive Planning may be attractive when finance wants a mature planning platform with established processes and the organisation expects planning to extend beyond the finance team.

Simple use case

A technology company employs 500 people across five countries. Its largest expense is payroll.

Finance could connect the business drivers to the overall financial forecast: 

Existing headcount + planned hires + salary assumptions + benefits + start dates

If management delays 20 planned hires by three months, finance can analyse the effect on:

  • Payroll

  • Operating expenses

  • EBITDA

  • Cash

  • Department budgets

Workday also supports driver-based modelling for rolling forecasts.

Consider Workday Adaptive Planning when:

  • Workforce planning is particularly important

  • The organisation wants an established FP&A product

  • Finance, HR and operational planning need to connect

  • Scenario modelling is important

  • You expect planning requirements to grow substantially over time

3. Anaplan

Consider when: 

Organisations approaching enterprise-scale planning complexity or needing planning to extend deeply across finance and multiple operational functions.

Anaplan is positioned around large-scale connected planning and scenario analysis.

Its financial planning capabilities include budgeting, forecasting, scenario modelling and collaborative planning. Buyers can evaluate its financial planning applications or wider connected planning across sales, workforce, supply chain and other operational areas.

That breadth can be extremely valuable.

Mid-market buyers should assess the scope, resources and cost of the proposed deployment against their planning needs. 

A Simple Use Case with Anaplan

A fast-growing consumer-products company wants to model:

Demand → Production → Inventory → Sales → Revenue → Margin → Cash

Changing the sales forecast would, therefore, change not only revenue but also production requirements, inventory levels and financial results.

This is the type of broad connected-planning problem for which platforms such as Anaplan can become particularly relevant. 

Consider Anaplan when:

  • Your planning extends substantially beyond FP&A

  • The organisation has complex models and many dimensions

  • Several functions need interconnected plans

  • Scalability is a major concern

  • The business is prepared for a more sophisticated planning environment

For a detailed comparison, see MODLR vs Anaplan: Which Planning Platform Is Right for Your Business?

4. Pigment

Consider when: 

Growing companies looking for a modern planning environment that combines financial modelling, scenario analysis, collaboration and visual reporting.

Pigment positions itself as an AI-powered business-planning platform supporting budgeting, forecasting, reporting, workforce planning and broader enterprise planning.

Its emphasis on flexible modelling and modern user experience can make it attractive to finance teams trying to move away from spreadsheet-led processes.

A Simple Use Case with Pigment

A SaaS company wants to model recurring revenue using:

(Opening customers + New customers – Churned customers) × Average subscription value 

Finance could then connect those assumptions with:

  • Sales hiring

  • Marketing expenditure

  • Customer acquisition

  • Payroll

  • Cash burn

  • Profitability

Different churn or growth assumptions can then be tested through scenarios rather than by creating several disconnected spreadsheet models.

Consider Pigment when:

  • A modern interface is a significant priority

  • Financial and operational planning need to connect

  • Scenario modelling is important

  • Collaboration extends beyond finance

  • Management wants visual, interactive planning

5. Planful

Consider when: 

Finance teams wanting planning, reporting and financial performance management within a finance-focused environment.

Planful brings planning, budgeting, forecasting, reporting, consolidation and financial performance management together within one platform.

Its planning functionality includes structured budgeting and forecasting as well as more dynamic planning capabilities.

This makes Planful worth considering for organisations where the project is strongly finance-led and reporting, consolidation and performance management sit alongside planning.

Simple use case

A group with eight subsidiaries needs to:

  • Import actual financial results

  • Build annual budgets

  • Update quarterly forecasts

  • Consolidate group results

  • Compare budget against actual

  • Produce monthly management reports

A finance-oriented performance-management platform can help bring these processes together rather than operating each through separate applications or spreadsheets.

Consider Planful when:

  • The FP&A project is predominantly finance-led

  • Budgeting and forecasting are core priorities

  • Reporting is particularly important

  • Consolidation requirements are significant

  • Finance wants structured planning processes

6. Cube

Consider when: 

Mid-market finance teams that want stronger planning, governance and data management while continuing to work heavily in Excel or Google Sheets.

Cube takes a different approach from many planning platforms.

Its FP&A capabilities are designed to work closely with spreadsheets. This allows finance teams to manage budgets, forecasts and multidimensional analysis while retaining familiar spreadsheet interfaces.

In organisations where spreadsheet adoption is deeply embedded, Cube may reduce the behavioural change necessary during implementation.

A Simple Use Case

A 10-person finance team has sophisticated Excel models that work well, but monthly forecasting requires manually downloading data and updating dozens of workbooks.

A spreadsheet-oriented FP&A platform can centralise data and governance while allowing analysts to continue producing familiar Excel-based analysis.

Consider Cube when:

  • Finance strongly prefers spreadsheets

  • Rapid user adoption is a major consideration

  • Existing Excel models remain valuable

  • The immediate objective is improving FP&A control rather than implementing broad enterprise-connected planning

  • The platform meets your model, integration and performance requirements

Mid-market financial planning software comparison

PlatformParticularly Worth Considering When…Core Planning OrientationExcel RelationshipFinance Ownership / AdministrationImplementation Profile


MODLRYou need multidimensional financial and operational modelling and connected planning

Connected, multidimensional financial and operational planningExcel can operate as a connected front endTest internal model maintenance and required trainingCan support phased implementation; effort depends on scope
Workday Adaptive PlanningYou want an established FP&A platform spanning finance, workforce and operational planning
Structured enterprise FP&A and business planningExcel connectivity is available.Finance-oriented; administration varies with scopeEstablished implementation ecosystem; complexity rises with broader deployments
AnaplanPlanning is highly complex or extends across multiple enterprise functionsEnterprise-scale connected planningConfirm Excel import, export and connected reporting workflowsHighly configurable; complex environments may need specialist expertiseConfirm implementation scope, required skills and ongoing support
PigmentYou want modern modelling, scenario analysis, collaboration and visualisationFlexible, collaborative business planningExcel connectivity is available; test required workflowsDesigned for finance and business usersImplementation varies with model breadth and integrations
PlanfulFinance-led planning, reporting, consolidation and performance management are priorities
Finance - focused performance managementConfirm Excel reporting, input and refresh workflowsStrong finance orientationTypically centred on finance transformation and reporting
CubeYou want to retain Excel or Google Sheets as the main working environmentSpreadsheet-native FP&AVery strong Excel/Google Sheets orientationTest internal administration and changes to spreadsheet workflowsConfirm implementation, training and workflow changes for your spreadsheet models

Important: We created this table as a high-level evaluation guide rather than as a substitute for a proof of concept. Be sure to confirm the exact capabilities, integrations, packaging and implementation requirements wiith each vendor before purchase as they can change.

Which financial planning platform is best for a mid-market business?

The better question is: which financial planning architecture best matches the problems your business needs to solve?

MODLR

MODLR is worth considering for mid-market businesses seeking multidimensional financial and operational modelling, scenario planning, reporting, integrations and an Excel interface. Test the level of internal ownership your finance team can achieve after training, including which tasks require technical or external support. 

Workday Adaptive Planning

Workday Adaptive Planning is worth considering for finance, workforce and operational planning. Ask it to demonstrate your required models and integrations, and confirm the training, configuration and administration needed for your proposed scope. 

Anaplan

Anaplan is worth considering for financial planning and for connecting plans across functions such as sales, workforce and supply chain. Compare the proposed application or platform configuration with your requirements. Confirm model-building, integration, implementation and administration resources for that scope rather than assuming an enterprise-wide deployment is necessary. 

Pigment

Pigment is worth considering for financial and operational modelling, visual reporting, scenario analysis and collaborative planning. Ask it to demonstrate the formulas, model changes and integrations your team would need to manage, and confirm the training and support required. 

Planful

Planful is worth considering when budgeting, forecasting, reporting, consolidation and financial performance management are priorities. It also supports planning beyond finance. Test the required participation of operational teams and confirm which capabilities, configuration and services are included.

Cube

Cube is worth considering when finance wants centralised planning data and controls while continuing to use Excel or Google Sheets. Test your actual models, dimensions, data volumes and cross-functional requirements. Confirm workflow changes, training and administration rather than assuming spreadsheet familiarity guarantees faster adoption.

There is, naturally, a significant overlap in these categories. So it is important to make the ultimate decision after testing out or trial-fitting each shortlisted platform to your actual planning processes, data models and reporting requirements. Remember to also evaluate the total cost of ownership and the scale of internal resources needed to make it work.

Three simple mid-market financial planning use cases

These examples illustrate models a business could build; they are not customer results or proof of exclusive capabilities. Outcomes depend on configured relationships, source data and the proposed solution. The same qualification applies to the earlier product-specific examples. 

Example 1: Retail business

A retailer operates 35 stores.

With connected financial planning software, instead of forecasting revenue as one number, it could model:

Store traffic × conversion rate × average basket value

Retail management could then be able to learn what could happen if customer traffic falls by 5%, but prices increase by 3%.

The connected planning model would be able to calculate the resulting effect based on:

  • Store revenue

  • Gross margin

  • Inventory

  • Staffing

  • Cash flow

  • Profit

This effectively turns your budgeting process into decision support.

Example 2: Professional services firm

A consulting company might forecast revenue from this formula:

Consultants × available hours × utilisation × billing rate

If management wants to hire 20 additional consultants, finance will be able to model the impact based on:

  • Recruitment dates

  • Salaries

  • Utilisation ramp-up

  • Revenue contribution

  • Office costs

  • Working capital

  • Cash requirements

The question then changes from "Can we afford 20 more people?” to:  

“Under what utilisation and billing assumptions does hiring 20 people create value for our business?”

Example 3: Manufacturing business

A manufacturer could connect business drivers to financial results in this way:

Sales demand → production volumes → raw materials → labour → inventory → revenue → margin → cash

Then, the company’s management would be able to test the impact of a 10% increase in raw-material costs or a 15% decline in customer demand.

Where the relevant relationships and calculations have been configured, a financial planning model can recalculate the consequences of changed operational assumptions. Spreadsheet models can also recalculate linked assumptions; the evaluation should test how the proposed solution manages shared data, model changes and controls. 

Going a step further, they would also be able to see clearly what changes (variances) between the scenarios and assess those impacts. 

This illustrates how a connected model can support decisions using shared financial and operational assumptions. 

How much financial planning software does a mid-market business actually need?

It all depends on the needs of each specific business. There is no one universal answer to that. 

One thing is certain: More functionality is not automatically better, whether for mid-market firms or others.

A company moving from a few straightforward budgeting spreadsheets may not need, or indeed want, an enterprise-wide transformation right now.

Equally, choosing lightweight software purely on the criterion of easier implementation may create the need for another replacement project when that platform cannot accommodate growing future complexity. 

The better approach is to identify your planning horizon.

Think about what your finance function will need to manage in three to five years.

Will that include:

  • More entities?

  • More countries and currencies?

  • New products?

  • Larger planning teams?

  • Workforce planning?

  • More frequent forecasts?

  • Additional data sources?

  • Scenario modelling?

  • Acquisitions?

  • New reporting requirements?

  • Operational planning?

  • Greater audit and governance requirements?

Mid-market firms should be careful to buy new software for realistic future complexity—not simply for today's spreadsheet structure.

Questions to ask before choosing mid-market FP&A software

During demos and proof-of-concept exercises, ask potential vendors to show you how their platform handles your actual business model.

Useful questions include:

  1. Can our finance team build and modify models internally?
  2. How easily can we add a new entity, product, department or scenario?
  3. Is it possible to run multiple forecasts simultaneously?
  4. How does the platform handle driver-based planning?
  5. Can financial plans connect directly with operational drivers?
  6. What happens when our model becomes significantly larger?
  7. Which ERP, CRM, payroll and operational systems can we integrate?
  8. Can users continue working through Excel where necessary?
  9. How are approvals and workflow managed?
  10. Are audit trail is available?
  11. How granular are the user permissions?
  12. Can we automate management reporting?
  13. How quickly can finance create a new scenario?
  14. Can the platform support three-way forecasting?
  15. Can we model workforce, capital expenditure and cash alongside the P&L?
  16. How dependent will we be on consultants after implementation?
  17. What resources do we need to administer the platform internally?
  18. What does implementation involve?
  19. What is the expected total cost of ownership over three to five years, including licences, implementation, integrations, middleware, data transformation tools, connector licences, cloud services, support and internal administration? 
  20. Can you build one of our actual planning processes during the evaluation rather than showing us a prebuilt demonstration?

For more guidance, read: How to Choose FP&A Software and Platforms: Questions for CFOs

Final takeaway: Choosing the best mid-market financial planning software

The best financial planning software for a mid-market business is not necessarily the platform with the longest feature list.

It is the platform that matches the organisation's planning complexity, financial processes, operational model, internal skills and future growth.

For some businesses, a spreadsheet-centric environment with stronger controls may be enough. Others need multidimensional modelling, scenario planning and integrated financial and operational plans.

And businesses that grow and become complex need planning platforms capable of connecting finance, workforce, sales, supply chain and other functions at a significant scale.

For mid-market buyers, the most important criteria are:

  • Flexibility without unnecessary complexity.

  • Governance without slowing finance down.

  • Scalability without excessive administration.

  • And enough modelling capability to support the business you are becoming—not simply the spreadsheets you use today.

Here’s the way forward: 

Before making a decision, shortlist two or three platforms. Ask each vendor to model a real planning process using your organisation's structures, drivers and reporting requirements.

That will tell you a lot more compared to a standard software demonstration.

Frequently asked questions

Do mid-market businesses need connected planning?

Not every company needs to connect every business function immediately. But mid-market businesses should consider whether their key financial drivers originate outside finance. In many cases, they do.

Connected planning software becomes increasingly valuable when assumptions behind the financial forecast originate across sales, workforce, operations, supply chain or other areas of the business. These may include customers, employees, pricing, products, production, inventory, projects, sales pipelines and capital expenditure.

Connecting operational drivers with financial outcomes allows management to understand the potential financial implications of decisions before they are made. That is one of the key differences between basic budgeting software and a more mature connected-planning environment.

Should a mid-market business replace Excel completely?

Usually, no. Excel can remain valuable for ad-hoc analysis, financial investigation, personal modelling, data manipulation, presentations and familiar financial reports.

The more important question is whether Excel should remain the system of record for the planning process.

A connected planning system can centralise data, business rules, calculations, assumptions, permissions, scenarios, workflows and audit trails while still allowing Excel to remain part of the user experience.

For example, the MODLR Excel Add-in allows authorised users to retrieve data from and submit planning inputs to MODLR while the governed model remains within the platform.

Why do mid-market businesses need different financial planning software from small businesses?

Mid-market businesses typically have more entities, departments, employees, data sources and planning drivers than smaller firms. They also tend to forecast more frequently and require stronger scenario planning, workflow, permissions and reporting. The implementation and administration resources required should be assessed for the proposed scope of each solution. 

What makes FP&A software suitable for a growing mid-market company?

Suitable mid-market financial planning and analysis or FP&A software should combine flexibility and scalability with manageable implementation and administration. It should support budgeting, forecasting, scenario modelling, multi-entity planning, integrations, reporting and governance while allowing the planning model to evolve as the business adds products, locations, employees or new operating structures as it grows.

What is the best financial planning software for a mid-market company?

There is no universal best platform. MODLR, Workday Adaptive Planning, Anaplan, Pigment, Planful and Cube address different planning requirements. The right choice depends on modelling complexity, Excel usage, operational planning requirements, reporting, governance, integrations and how much internal ownership finance wants. Some companies also look at implementation time to value and of course, the budget. 

How is financial planning different for a mid-market business compared with a large enterprise?

Mid-market businesses often grow rapidly and face increasing planning complexity as a result. However, they still operate with leaner finance teams and fewer specialist resources compared to large enterprises. As a result, mid-market firms tend to prioritise flexibility, scalability, ease of administration and faster time to value. Large enterprises may place greater emphasis on global scale, standardisation, complex governance, extensive integrations and enterprise-wide controls. Larger firms would also be able to absorb higher budgets into their FP&A platforms, compared to smaller mid-market businesses. 

What should mid-market businesses look for in FP&A software?

Look for budgeting, forecasting, scenario planning, driver-based modelling, reporting, integrations, permissions, workflow, auditability and the ability to connect financial plans with operational drivers.

When should a company move from Excel to FP&A software?

A company should consider dedicated FP&A software when spreadsheet consolidation, version control, manual data preparation, complex formulas, scenario copies, approval workflows or disconnected financial and operational plans begin consuming significant finance time or creating material risk.

Read: Excel Replacement for FP&A: When Finance Teams Outgrow Spreadsheets

Is Excel still useful after implementing financial planning software?

Yes. Many firms continue using Excel for analysis and reporting. The distinction is that the core financial model, data, calculations and governance can reside in the planning platform rather than being distributed across independent spreadsheet files.

What is the difference between budgeting software and FP&A software?

Budgeting software primarily helps organisations create and manage budgets. Modern FP&A platforms typically go further by supporting forecasting, scenario analysis, financial modelling, variance analysis, management reporting and decision support.

What is connected planning?

Connected planning links financial plans with operational drivers and plans across areas such as workforce, sales, supply chain, projects or production. Changes in operational assumptions can therefore flow through to the financial forecast.

See: Connected Planning vs Traditional Planning: What Your Business Needs to Know

Can mid-market financial planning software support multi-entity businesses?

Yes. Many FP&A platforms that are suitable for mid-market firms can model multiple entities, currencies, departments, locations and business units. Buyers should test their actual entity structure during a proof of concept because consolidation and modelling requirements vary considerably between organisations.

What costs should mid-market businesses consider when evaluating FP&A software?

The total cost of FP&A software extends beyond the licence fee. Mid-market businesses should consider implementation, data integration, model development, training, support, internal administration, consultant or specialist requirements, additional modules and the cost of scaling to more users or planning processes.

A platform with a lower initial licence cost may not necessarily have the lowest total cost of ownership if it needs significant implementation effort or ongoing specialist support. Equally, choosing primarily for low upfront cost can become expensive if the software cannot accommodate future planning complexity and needs to be replaced.

For a growing mid-market business, the better comparison is therefore the three-to-five-year total cost of ownership alongside time to value, scalability and the level of internal resources required to manage the platform.

How should a CFO evaluate financial planning software?

To choose financial planning software, a CFO should evaluate strategic fit, modelling flexibility, scalability, usability, reporting, governance, integrations, security, implementation requirements, internal ownership and total cost of ownership. A proof of concept using a genuine company planning process is particularly valuable.

Read: How to Choose FP&A Software: A Practical Evaluation Guide for CFOs

Do you want more information?

Product and trade mark notice

Product names and trade marks belong to their respective owners. This guide is published by MODLR and does not imply endorsement by the other vendors named. Public information was reviewed on 6 October 2026. Confirm current capabilities, availability, packaging, pricing and implementation requirements with each vendor.

Get the latest updates and news from MODLR

By submitting this form you agree to MODLR’s terms & conditions and privacy policy .